Among other benefits, the SAP technology has allowed Swinkels to gain a better understanding of customer journeys.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Swinkels, a 300-year-old family-owned beer brewer, has developed digital marketing and implemented the SAP Marketing Cloud as the first component of its customer interaction program. So reports Forbes.
Among other benefits, the SAP technology has allowed Swinkels to gain a better understanding of customer journeys.