As AI advances, it will increasingly help with complex issues, such as audience extension, bid optimization, media planning, creative optimization, fraud detection and personalization.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Advertisers don’t trust publishers, consumers don’t trust brands and the use of ad blockers is growing quickly, but artificial intelligence can rescue digital marketing. That's according to a column from MarTech Series.
As AI advances, it will increasingly help with complex issues, such as audience extension, bid optimization, media planning, creative optimization, fraud detection and personalization.