Other mistakes include treating existing customers the same as first time web visitors and failing to align websites with advertising campaigns.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Failing to test changes to mobile content and websites and taking a one size fits all approach are two of the more common mistakes that retailers made during the holiday shopping season. So reports MarTech Advisor.
Other mistakes include treating existing customers the same as first time web visitors and failing to align websites with advertising campaigns.