Among other important characteristics, email marketing is an attractive channel for reaching, communicating and engaging with customers.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
Cyber Monday generated $7.9 billion in sales. Meanwhile, email drove nearly one fourth of traffic, compared to social media, which accounted for only one percent of traffic. So reports Multi Channel Merchant.
Among other important characteristics, email marketing is an attractive channel for reaching, communicating and engaging with customers.