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Consumers Okay with Ads Embedded in Emails

Two-thirds of survey respondents in a recent study said they would probably click on advertisements placed within marketing emails. So reports Forbes.

The study was conducted by independent research firm Mantis Research and funded by email marketing company Powerinbox.

In the study, Baby Boomers were the least accepting of ads in emails. However, more than half of individuals ranging in age from 18 to 37 said the additional content wouldn’t bother them.

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