The problem is particularly acute for Heritage Bank in Olympia, Wash., because it must compete with tech employers in nearby Seattle, says Shaun Carson, vice-president and marketing manager.
Estimated reading time: 0 minutes, 21 seconds
Estimated reading time: 0 minutes, 21 seconds
Smaller credit unions are increasingly developing in-house digital marketing capabilities, but many of the smaller financial institutions say they have a tough time competing with larger firms for talent. So reports The Financial Brand.
The problem is particularly acute for Heritage Bank in Olympia, Wash., because it must compete with tech employers in nearby Seattle, says Shaun Carson, vice-president and marketing manager.