It’s the first year that spending on mobile phone advertising represented a majority of expenditures for digital marketing.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Mobile phone marketing accounted for 51% of digital marketing spending last year in the United Kingdom compared to only 45% in 2017, according to the annual Digital AdSpend Study from the IAB UK and PwC. So reports MediaPost.
It’s the first year that spending on mobile phone advertising represented a majority of expenditures for digital marketing.