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Mobile Advertising Dominates in the UK

Mobile phone marketing accounted for 51% of digital marketing spending last year in the United Kingdom compared to only 45% in 2017, according to the annual Digital AdSpend Study from the IAB UK and PwC. So reports MediaPost.

It’s the first year that spending on mobile phone advertising represented a majority of expenditures for digital marketing.

Read the full article from MediaPost.

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