The report maintains that advertising teams and marketers need to work on similar goals so that consumers receive a unified experience.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Adobe’s Digital Trends report has found that advertisers are predominantly focused on short-term goals, including driving ROI, while marketers are focused on long-term initiatives such as loyalty and relationships. So reports netimperative.
The report maintains that advertising teams and marketers need to work on similar goals so that consumers receive a unified experience.