Estimated reading time: 0 minutes, 18 seconds

Advertisers and Marketers Have Different Goals

Adobe’s Digital Trends report has found that advertisers are predominantly focused on short-term goals, including driving ROI, while marketers are focused on long-term initiatives such as loyalty and relationships. So reports netimperative.

The report maintains that advertising teams and marketers need to work on similar goals so that consumers receive a unified experience.

Read the full article from netimperative.

Read 2607 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.