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Big Brands to Test Blockchain

Nestlé, McDonald’s and Virgin Media have agreed to pilot test blockchain technology from JICWEBS to provide end-to-end supply chain transparency for digital advertising. So reports MarketingLand.

Agencies for the brands, including Zenith, OMD UK and Manning Gottlieb OMD will also participate in the pilot program.

Read the full article from MarketingLand.

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