Agencies for the brands, including Zenith, OMD UK and Manning Gottlieb OMD will also participate in the pilot program.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Nestlé, McDonald’s and Virgin Media have agreed to pilot test blockchain technology from JICWEBS to provide end-to-end supply chain transparency for digital advertising. So reports MarketingLand.
Agencies for the brands, including Zenith, OMD UK and Manning Gottlieb OMD will also participate in the pilot program.