Specifically, the company said it suspended a significant amount of its digital marketing, but plans to spend more in the second half of the year as it focuses on younger shoppers.
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Estimated reading time: 0 minutes, 20 seconds
Retailer Tiffany said its quarterly profits exceeded expectations, a result of it curtailing its digital marketing while it builds a new website to cater to younger consumers. So reports Reuters.
Specifically, the company said it suspended a significant amount of its digital marketing, but plans to spend more in the second half of the year as it focuses on younger shoppers.