Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.
In one example, only 59% of advertisements were pitched to the correct demographics, according to the study’s authors, Nico Neumann of Melbourne Business School, Catherine Tucker of MIT and the National Bureau of Economic Research, and Timothy Whitfield of Burst SMS in Australia.