SodaStream, a PepsiCo product, has high hopes for the product because of its reusable water products. SodaStream “sits at the intersection of three key mega trends—health and wellness, environmental sustainability, and personalization,” Kahn says, adding that he wants “SodaStream to inspire consumers and corporations to share our ambition towards creating a more sustainable ecosystem.”
Estimated reading time: 0 minutes, 28 seconds
PepsiCo Names Ex-Coca-Cola Exec as CMO of SodaStream US
SodaStream has its first US CMO. Matt Kahn, a former marketer for Coca-Cola, has gotten the nod to help SodaStream try to become a “billion-dollar brand” in America alone. So reports The Drum.