This has created huge branding opportunities for chief marketing officers. Coronavirus has caused digital ad prices to plunge, specifically for the traveling industry, live entertainment and physical retail. Online beauty brands are thriving since people are not able to go their local salons.
“People want content that’s relevant to what they’re going through,” said Kevin Gould, Insert Name Here’s co-founder, according to the article. Gould's investment firm and talent agency firm Kombo Ventures owns stakes in Insert Name Here and beauty brands Wakeheart and Glamnetic. “We spent a lot before, but we’re spending more than we normally have, and I don’t see that changing much over the course of the next couple months.”