Zakhem-Hassan, who was previously CMO at Toys ‘R’ Us, has been the chief brand officer for Citigroup for the past two years. She will continue to report to Edward Skyler, the head of Citi’s global public affairs.
“Since joining Citi in 2018 as Chief Brand Officer, Carla has led efforts to bring Citi’s mission of enabling growth and economic progress to life around the world,” Citi said in a statement. “She brings a breadth of consumer-facing brand and product experience to this new role as we seek to differentiate our products and services and accelerate our award-winning digital capabilities to deliver a world-class client experience.”