An industry veteran with over 20 years of experience at Nike, Cook most recently led Nike’s Global Basketball Brand through identifying and serving new consumers, driving new revenue, and introducing female athletes into marketing campaigns. He will report directly to WNBA Commissioner Cathy Engelbert.
As CMO, Cook will be responsible for the development of innovative WNBA marketing campaigns and brand messaging across all platforms to connect and engage with fans and influencers. He will also be charged with helping execute a growth strategy to drive the WNBA’s brand as a bold, progressive entertainment and media property that embodies diversity, promotes equity, advocates for social justice, and stands for the power of women.
Working in partnership with Kate Jhaveri, NBA EVP and Chief Marketing Officer, and affiliate leagues, Cook will explore new ways to engage fans and continue to build a strong basketball fandom, which will include overseeing consumer insights and analytics to enhance the WNBA’s consumer data strategy.
