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Netflix’s Bozoma Saint John is Most ‘In-Demand’ CMO: AdAge

Bozoma Saint John, who joined Netflix from Endeavor last year, is clearly one of the most watched CMOs in the country. So reports AdAge.

NetflixFor example, Viking Books recently signed Saint John to a deal to publish her memoir “The Urgent Life.” The book is a “roadmap to navigating struggle, and a touchstone for those enduring their own battles, letting them know that they are not alone, that they can make it through, and that there is light and peace, and even inspiration, waiting for them when they do.”

Saint John, an advocate for diversity in the industry, has also had key roles at Uber, Beats Music, Apple Music and iTunes.

Saint John leads Netflix’s marketing at a time when more streaming services are crowding the field. Disney+, for example, has seen success with its existing catalog and original shows, such as ‘The Mandalorian.” Meanwhile, newcomer NBC’s Peacock streaming service has taken a bite out of Netflix by pulling the very popular show The Office away from Netflix and to its platform.

Read the full article from AdAge.

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