Yet, of course, the COVID-19 pandemic was by far the biggest factor for most marketers.
From a purely business standpoint, some marketers saw the spring, when the pandemic first started to impact the entire globe, as an “opportunity to reset and recalibrate their processes.”
Many marketers took the time to rethink and rebuild their marketing strategies. Some brands were able to pivot quickly. For example, Nike was able to launch a personal protective equipment (PPE) range. Other firms used the time to invest in their firm’s culture.
Firms also paid more attention to sustainable and mindful marketing. The article notes that brands who put sustainability front and center and communicate its efforts “honestly and transparently” will be in a stronger position.
Moving into 2021, Joel Davis, CEO of Mighty Social, said firms should pay particular attention to mindful marketing.