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Domino’s has hired a new CMO and is realigning its corporate structure by moving its digital team under the marketing umbrella to help it drive growth. So reports MarketingWeek.
Sarah Barron will lead the combined teams as CMO. She joins Domino’s from Costa Coffee, where she served as chief growth officer. She had joined Costa Coffee in 2016 as CMO before taking on her most recent role in 2019.
Barron, who takes over for acting CMO Simon Wallis, will report to Dominic Paul, Domino’s CEO.