"Under Jeff's leadership Progressive has shown an innate ability to create campaigns that not only entertain, but build long-lasting brand value," said Ad Age News Editor E.J. Schultz. "Dr. Rick is the latest attention-grabbing character created during his tenure; underpinning ads people actually want to watch—a rare accomplishment in today's ad-skipping environment."
Charney and his team's industry-leading "network" strategy combines some 10 different but familiar characters, episodic story arcs, and 'funny because it's true' human insights.
In March, Charney said he planned to retire in early 2022.