Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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A new study finds that just 23% of firms have a ‘very effective’ relationship between the CMO and CIO. That’s according to ‘Making Martech Pay Off’. So reports The Drum.
The CMO Council has singled out this relationship “as the key to future martech performance,” according to the article. Effectiveness was rated based on innovative techniques used. Relationships using an average of two techniques were considered ‘very effective.’
Two-thirds (65%) of CMOs with ‘very effective’ relationships with IT “regularly collect and distribute key performance indicators with insights and recommendations”