The Rams have named Kathryn Kai-ling Frederick as CMO to help them try to become a premier sports brand. Frederick has previously held roles at Ticketmaster and Live Nation.
“Very rarely do you come across an opportunity that shares all of the elements that you love and that are valuable to your own value system: the sense of community, mission and purpose; a willingness to take risks; and ultimately a culture that embodies winning together,” she told AdWeek. “Those are things that the Rams have in spades and are shared values to the way that I lead.”