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On December 2, Taco Bell named Sean Tresvant its global chief brand officer. He will take the reins on January 10, 2022. So reports Marketing Dive.
Tresvant was previously CMO of Nike’s Jordan Brand. He worked at Nike for 15 years.
At Taco Bell, Tresvant will focus on omnichannel initiatives, digital customer touchpoints and seek to "drive culture, initiate change and create impact," according to the article.
Tresvant succeeds Nikki Lawson in the role. Lawson took the position in April 2020, but is returning to Sydney to pursue other opportunities.