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Jeff Fagel, a former marketing executive with PepsiCo, and ex-CMO at Episilon has joined MadHive as its CMO. So reports TVrev.com.
Fagel will lead marketing strategy at MadHive, which aims to simplify programmatic advertising for clients. He will have a special focus on expanding the marketing team and building deeper relationships with customers.
“I’m joining MadHive at a key inflection point in the marketing industry, where the traditional way of thinking is evolving to give CMOs new ways to orchestrate and prove the impact of ad spend across a growing list of complex channels,” Fagel said, according to the publication.