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Insights Into the Fractions CMO Model

Forbes recently interviewed Sheila Kloefkorn about the increasingly popular fractional CMO model. She is the founder of KEO Marketing.

microphone 2104091 640smallHighlights of the interview include:

  • On why its growing in popularity: “…it’s often difficult for an organization’s in-house marketers to be experts in all aspects of marketing. That’s where a Fractional CMO comes in to act as an extension of a company’s team, augmenting the skills and expertise of their in-house talent.”
  • On COVID’s impact on the strategy: “COVID has accelerated the shift from conventional advertising to digital marketing. With this change came increasing digital advertising costs and complexity for business owners… During the pandemic, businesses with a Fractional CMO by their side actually had the expertise they needed with capabilities beyond digital marketing that aided them in surviving the tough times.”

Read the interview from Forbes

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