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IBM’s CMO Out After Less Than a Year in Role

Carla Piñeyro Sublett is no longer the CMO of IBM and, although the company says she has not left the firm, it is currently unclear what she’s doing at IBM. So reports Forbes.

IBMIBM’s marketing group will now report to Jonathan Adashek, who is the chief communications officer and SVP of marketing and communications. He joined IBM in January 2020.

Piñeyro Sublett joined IBM less than a year ago from National Instruments. She had replaced CMO Michelle Peluso, who left to be CVS Health’s chief customer officer.

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