Corey was most recently CMO at the PGA Tour. In his new role, he will be responsible for the overall strategic vision and direction of the organization's content strategy and creation, brand, and production, which supports a world-class fan experience across all platforms. Corey will also oversee The Identity Tampa Bay, alumni relations and communications.
During Corey's time as CMO for The PGA Tour, he oversaw all global marketing efforts to grow and diversify the fan base. Corey led an industry-wide movement to launch "Make Golf Your Thing" in 2021, a campaign aimed at inspiring everyone to try golf and positioning it as a fun activity that should be embraced by everyone of all demographics. His team oversaw brand creative, tournament marketing and ticket sales, media buying and campaign planning, international marketing and communications, as well as fan analytics.
Prior to joining The PGA Tour, Corey worked for the Arthur Blank Sports & Entertainment Group, where he served as CMO for PGA Tour Superstore for six years.