Top CMOs have a substantially longer average tenure. Additionally, while some firms may be changing what they’re calling their CMOs, the function often stays intact.
"So while the title and how it’s conveyed internally and externally may have shifted, the core table stake requirements of the role remain and should be here to stay – commercially and customer-driven; invested and balanced across the long and short term,” says Vanessa Lyons, according to the article. She is the GM of ThinkNewsBrands and previously served as CMO for several brands.
