Robertson brings more than 20 years of leading marketing teams to her new role at Bitly, having previously served as CMO at Teamwork and other marketing leadership roles at top brands such as Sprout Social and Hotjar.
"Bitly continues to grow in profitability and invest in strategic business initiatives while staying true to our commitment to diversity, equity and inclusion, including our hiring efforts," said Toby Gabriner, CEO of Bitly, when noting the addition of several new leaders, including Robertson.
Since January of 2022, Bitly has increased its workforce by 33% with plans to grow its headcount in Q4 across engineering, finance, operations, product, customer success, and marketing, among other functions.
