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TikTok has hired former National Basketball Association chief marketing officer Kate Jhaveri as its global head of marketing. So reports Bizwomen.
Jhaveri, who spent three years as NBA CMO before departing this autumn, will be in charge of consumer and brand marketing for the social media platform, reporting to the chief operating officer, Vanessa Pappas.
Her predecessor was Nick Tran, who led marketing at TikTok between April 2020 and January 2022.