Srinivasan joins the Montreal e-commerce company after an executive shakeup and fills a CMO role that seems to have been long vacant, with duties most recently filled by Lory Ajamian, executive vice president of marketing prior to her April exit.
Srinivasan was most recently senior vice president and global head of marketing at SaaS marketing automation technology vendor Klaviyo, and her previous roles include serving as global head of marketing at file hosting service Dropbox.