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Mary Kay has appointed its chief marketing officer, Sheryl Adkins-Green, to the newly created position of chief experience officer. So reports Brand Innovators.
Adkins-Green will still oversee Mary Kay’s global brand experience division and in-house creative agency in the new role, but will also bring together research, data analytics and trend forecasts to cater to the beauty brand’s “independent beauty consultants” and their clients.
Adkins-Green joined Mary Kay in 2009 after roles at Alberto-Culver, Cadbury-Schweppes, Citigroup and Kraft Foods.