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Disney Creates New Role of Chief Brand Officer

Disney has promoted Asad Ayaz to chief brand officer, a role which he is the first to hold at the entertainment giant. So reports The Hollywood Reporter.

disney mickey 1185754 1920In the newly established position, Ayaz will be in charge of the Disney brand throughout all the company’s complex interconnected parts and customer experiences worldwide.

Ayaz will also remain Walt Disney Studios’ president of marketing.

Read the full article from The Hollywood Reporter.

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