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Levi Strauss Hires Snap’s Kenny Mitchell as CMO  

Levi Strauss & Co. has added some digital flair to its denim empire. So reports Women’s Wear Daily.

SnapchatKenny Mitchell, most recently chief marketing officer at Snapchat parent Snap, has joined Levi’s as CMO and senior vice president.

Among Mitchell’s previous brand-building leadership roles were jobs at McDonald’s USA and Gatorade.

Read the full article from Women’s Wear Daily.

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