She takes over for Alegra O’Hare, who joined Hilfiger as CMO in March 2021.
O’Hare’s current responsibilities weren’t specified. Until recently she had reported to Avery Baker, who resigned as president and chief brand officer of Hilfiger in July.
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Tommy Hilfiger Corp. has named Virginia Ritchie, previously its head of global consumer engagement, as global chief marketing officer. So reports Women’s Wear Daily.
She takes over for Alegra O’Hare, who joined Hilfiger as CMO in March 2021.
O’Hare’s current responsibilities weren’t specified. Until recently she had reported to Avery Baker, who resigned as president and chief brand officer of Hilfiger in July.