Boulding was previously CMO at Coca-Cola North America and before that was global head of marketing and brand management at Reebok.
She succeeds Stewart Glendinning, who recently left Tyson Foods to join clothing retailer Express as its CEO.
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Ex-Coke CMO to Head Tyson’s Prepared Foods Biz
Tyson Foods has given Melanie Boulding, who joined the company last year as chief growth officer, the additional role of group president for its prepared food business. So reports Talk Business & Politics.