The problem, he maintains, is that by the time markets finding meaningful data, the information is no longer relevant.
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No Need for Big Data in Digital Marketing: Opinion
At a time when humanity is creating more data every two minutes than was created from the beginning of time until the year 2000, there is still no need for big data in marketing, says Martin Lindstrom. He is the author of “Small Data: The Tiny Clues That Uncover Huge Trends.” So reports Mumbrella.