It also found that 67% of brands believe influencer marketing helps reach the appropriate audiences.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.
It also found that 67% of brands believe influencer marketing helps reach the appropriate audiences.