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India's 'Brick-and-Mortars' Increasingly Looking to AR/VR: Expert

Saturday, Jul 21 2018
APAC
Written by  CMO Tech News

Anuj Kejriwal, CEO of Anarock Retail, said "smart" stores are increasingly employing Augmented Reality, Virtual Reality, analytic data and consumer-centric platforms to compete with the emergence of e-commerce in the digital era. So reports Fibre2Fashion.com.

Kejriwal said information technology is poised to make tapping into "tech-savvy consumers’ predilections" with effective in-shop "responses" more commonplace. 

He also predicted interactive holograms may be on the horizon in response to a demand for new shopping experiences. Consumer expenditure in India is slated to rise from $1,595 billion in 2016 to $3,600 billion by 2020, raising the stakes for winning the marketing war.

Read the full article from Fibre2Fashion.com.

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