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Australian Brand Loyalty Dying: Report

Salmat’s 2018 Marketing Report shows Australian consumers are less concerned with brand loyalty and more interested in shopping for value. So reports CMO Australia.

The report shows 20% of Australians reported sticking with one or two brands, while 40% shop without noting the brand. Nearly two-thirds of respondents said they would try a new product if it was on sale or they would get discount points as a result of purchasing. 

Consumers also said they expect marketers to use relevant data to offer a "more personalised and one-to-one experience."  

Read the full article from CMO Australia.

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