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Aussie Marketing Groups Release New ‘Best Practices’ List

Thursday, Aug 02 2018
APAC
Written by  CMO Tech News

The Australian Association of National Advertisers (AANA), Media Federation of Australia (MFA) and Interactive Advertising Bureau (IAB) agreed on a list of “digital working practices” to guide the Australian marketing industry. So reports The Drum. 

The list aims to build trust in the industry and help agencies, publishers and advertisers by enumerating their responsibilities. The key principles are:

  • Champion the consumer experience
  • Educate to inspire change
  • Shared ownership and responsibility
  • Every value chain is unique
  • Fair value for outcomes delivered

Read the full article from The Drum.

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