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Australian CMOs Cite Lack of Control As Major Marketing Obstacle

Thursday, Aug 02 2018
APAC
Written by  CMO Tech News

Australian CMOs surveyed in a new Dentsu Aegis Network report said insufficient control of digital programs and investments are, on average, their biggest obstacle when it comes to delivering on their strategy. So reports AdNews.

The survey, ‘How Brands Win in the Digital Economy: CMO Survey 2018,’ also found, across the globe, marketing investments are trending upward and marketing’s role has been bolstered by the use of data. The survey also found that while short-term budgets continue to grow, securing long-term investments for “brand building” remains elusive.

Further, 68% of Australian CMOs said despite the growing availability of consumer data, “extricating insights” is still a challenge.

Read the full story from AdNews.

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