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AI, Video Ads Atop Indian Marketing Trends

Saturday, Sep 22 2018
APAC
Written by  CMO Tech News

On the backs of 460 million Internet users, India has seen exponential growth in its marketing industry and is now the ninth largest market in the world. So reports AdAge India.

Among some of the trends Indian advertisers can expect to see are increases in:

  • the use of augmented reality and artificial intelligence
  • “chatbots” customer service
  • video advertising

According to information in the article, more than 51% of marketers think video ads will deliver the best return on investment. Further, “associating with your audience” must be a priority.

Read the full article from AdAge India.

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