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Malaysian, U.S. Firms Join Forces to Boost Kuala Lumpur Convention Centre

The Kuala Lumpur Convention Centre is partnering with Marketing Challenges International, based in the U.S., to improve the venue's presence in North America. So reports Campaign Asia.

Through the partnership, the convention center will gain access to Marketing Challenges International's market expertise, database and industry insights. Alan Pryor, general manager of the KLCC, said the center has been “consistently investing in the North American market."

Read the full article from Campaign Asia.

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