Estimated reading time: 0 minutes, 24 seconds

Asian Advertising 'Lazy': Study

According to research commissioned by Unilever, advertising in China, India and Indonesia lags societal changes. So reports CNBC.

Only 13% of consumer goods’ advertisements feature women and only 18% of ads with men were classified as "progressive."

The company hired a consultant to study 500 television and online commercials for personal care, beauty, food and home care products between January 1 and July 31. It found 1% of them showed women as "intelligent" or in a position of power. 

Read the full article from CNBC.

Read 2707 times
Rate this item
(0 votes)

Visit other PMG Sites: