The results were driven by a “continuing shift in consumer media consumption.” Australians log an average of almost 100 hours per month on smartphones, tablets and desktops. Gai Le Roy, the CEO of IAB Australia, noted digital advertising options continue to see reinvestments as they consistently help grow businesses.
Read the full story from CMO from IDG.
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Australian Online Ad Market Up 11.6% Last Year: Report
Last year, the Australian online advertising market jumped 11.6% to $8.8 billion, according to the IAB Australian Advertising Expenditure Report. So reports CMO from IDG.