EnvisionX’s EXChain platform was the driver behind the PoC, which provides “enhanced campaign accountability, transparency and fraud protection.” The campaign included an end-to-end operation with relevant digital advertising stakeholders and was fully automated.
Read the full article from Crypto News Review.
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Japanese, UK Firms Team Up for Blockchain Ad Campaign
Adtech vendor EnvisionX of the U.K., and Japan’s ADK, a top advertising agency, touted the success of a new blockchain campaign created in concert with Unilever. So reports Crypto News Review.
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