Estimated reading time: 0 minutes, 27 seconds

Publishers Create 'Video Marketplace' to Simplify Buyer Experience

Friday, Oct 04 2019
APAC
Written by  CMO Tech News Staff
Publishers Create 'Video Marketplace' to Simplify Buyer Experience

Seven West Media, SBS, Pedestrian Group, Network 10, Foxtel Media and The Daily Mail joined forces and launched a programmatic ‘Editorial Video Marketplace’. So reports the The Drum.

The marketplace will be run by Telaria and will aim to "simplify buyers access to this professionally produced premium content." The news came in the wake of the Australian Competition and Consumer Commission's digital platforms inquiry report calling for government action against tech giants, their monetizing of content and their data collection practices.

Click here to read the full article from The Drum.

Read 2751 times
Rate this item
(0 votes)
More in this category: « 'Foolproof' Ad Shot Down by Regulators Korean Boycott Plummets Japanese Ad Market »

Visit other PMG Sites: