Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
Read more...
Women make up 50% of the country’s population and only account for about 24% of…
Read more...
It’s been called the most volatile job in the corporate leadership suite.
Read more...
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
Read more...
The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
Read more...
Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
Read more...
Taco Bell has created a billboard that will dispense cheese…
Read more...
Church’s Chicken, which is a fast-serve restaurant chain that was…
Read more...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
Read more...
Estimated reading time: 0 minutes, 25 seconds
Fast moving consumer goods (FMCG) companies are cutting advertising costs and opting, instead, to push consumer promotions as sales remain sluggish. So reports Livemint.
“Such measures work better at the time of slowdown as consumers look for more value while cutting back on their overall spends,” according to the article. A September report from Credit Suisse shows consumer goods businesses are expecting their worst revenue numbers in 15 years, most likely from rising unemployment, lower farm income and a liquidity crunch.