Hakuhodo DY will inject up to 1.85 billion New Taiwan dollars through a subsidiary in an effort to acquire between 50% and 78.81% of the company. After that, it will offer cash considerations in order to own the firm in its entirety. “The company also hopes the move will allow Hakuhodo DY to make Taiwan, where the ad agency offers marketing support for Japanese companies, the base for its business expansion in the Asian region, according to the company,” according to the article.
Estimated reading time: 0 minutes, 37 seconds
Hakuhodo DY Will Soak Up Taiwan's Growww Media in Multi-stage Deal
Hakuhodo DY Holdings Inc., one of Japan’s marketing and advertising giants, is expecting to complete a purchase of Taiwan’s Growww Media Co. with the hopes of bolstering business overseas. So reports The Japan Times.